Bottega Veneta

Bottega Veneta

Services

Branding

Branding

,

Photography

,

Art Direction

Outcomes

58%

Share of target press outlets that covered the activation

Share of target press outlets that covered the activation

4.2x

Increase in earned media value vs previous season

Increase in earned media value vs previous season

(Overview)

(Overview)

Radio Swan produced The Hand of the Artisan for Bottega Veneta, an immersive live activation at Chiswick House in West London celebrating the house's Vicenza atelier. The neo-Palladian venue was chosen as a direct architectural reference to Andrea Palladio, whose greatest work sits in the same Italian region where Bottega Veneta was founded. The event featured live artisans from the Montebello Vicentino workshop demonstrating traditional leather-weaving techniques, including the signature Intrecciato, translating a heritage story into a physical brand experience for press, buyers, and VIP guests.

Radio Swan produced The Hand of the Artisan for Bottega Veneta, an immersive live activation at Chiswick House in West London celebrating the house's Vicenza atelier. The neo-Palladian venue was chosen as a direct architectural reference to Andrea Palladio, whose greatest work sits in the same Italian region where Bottega Veneta was founded. The event featured live artisans from the Montebello Vicentino workshop demonstrating traditional leather-weaving techniques, including the signature Intrecciato, translating a heritage story into a physical brand experience for press, buyers, and VIP guests.

More Projects

Tune Up

Tune Up

Tune Up