David Yurman
David Yurman
Services
Creative Strategy
Creative Strategy
,
Art Direction
,
Photography
Outcomes
68%
Average completion rate on the branded film cut
Average completion rate on the branded film cut
2.1x
Lift in engaged sessions from paid social to site
Lift in engaged sessions from paid social to site
(Overview)
(Overview)
Shot on location in Playa Vista, this campaign marked David Yurman's first foray into branded content filmmaking. Showcasing the fall collection against LA's industrial-meets-coastal backdrop, the film captures a moody yet seductive atmosphere that redefines luxury jewelry storytelling. The Playa Vista setting provided the perfect tension between urban grit and refined elegance, creating an unexpected visual language for one of America's most iconic jewelry houses.
Shot on location in Playa Vista, this campaign marked David Yurman's first foray into branded content filmmaking. Showcasing the fall collection against LA's industrial-meets-coastal backdrop, the film captures a moody yet seductive atmosphere that redefines luxury jewelry storytelling. The Playa Vista setting provided the perfect tension between urban grit and refined elegance, creating an unexpected visual language for one of America's most iconic jewelry houses.
