Estee Lauder

Estee Lauder

Services
Creative Strategy
Creative Strategy
,
Art Direction
,
Photography
Outcomes
74%
Video completion rate across premium digital placements
Video completion rate across premium digital placements
2.6x
Lift in brand affinity scores among target segment
Lift in brand affinity scores among target segment

(Overview)
(Overview)
For Estée Lauder's Beautiful Magnolia fragrance campaign starring Ana de Armas, we created premium digital assets for paid channels that seamlessly elevated to global campaign standards. Our approach captured the luminous essence of the fragrance while positioning Ana de Armas within a sophisticated visual language that integrated effortlessly across all marketing touchpoints—proving that performance-driven content can maintain the elevated aesthetic of a luxury beauty launch.
For Estée Lauder's Beautiful Magnolia fragrance campaign starring Ana de Armas, we created premium digital assets for paid channels that seamlessly elevated to global campaign standards. Our approach captured the luminous essence of the fragrance while positioning Ana de Armas within a sophisticated visual language that integrated effortlessly across all marketing touchpoints—proving that performance-driven content can maintain the elevated aesthetic of a luxury beauty launch.









