Vogue Japan

Vogue Japan

Services
Creative Strategy
Creative Strategy
,
Art Direction
,
Photography
Outcomes
5.8%
Engagement rate across launch campaign social
Engagement rate across launch campaign social
3.4x
Lift in Coach x NASA collection search volume in JP
Lift in Coach x NASA collection search volume in JP

(Overview)
(Overview)
Radio Swan directed the Coach x Vogue Japan campaign film for the launch of Coach's NASA space collection, a collaboration built around space-motif leather goods, varsity jackets, and themed patches. The work leans on Radio Swan's signature cinematic, mood-led aesthetic, blending commercial fashion with narrative storytelling to position a heritage American brand inside a modern editorial frame for the Japanese market. Delivered as a hero campaign film for Vogue Japan's owned channels and Coach's global launch rollout.
Radio Swan directed the Coach x Vogue Japan campaign film for the launch of Coach's NASA space collection, a collaboration built around space-motif leather goods, varsity jackets, and themed patches. The work leans on Radio Swan's signature cinematic, mood-led aesthetic, blending commercial fashion with narrative storytelling to position a heritage American brand inside a modern editorial frame for the Japanese market. Delivered as a hero campaign film for Vogue Japan's owned channels and Coach's global launch rollout.









