Services

Creative Strategy

Creative Strategy

,

Art Direction

,

Photography

Outcomes

5.8%

Engagement rate across launch campaign social

Engagement rate across launch campaign social

3.4x

Lift in Coach x NASA collection search volume in JP

Lift in Coach x NASA collection search volume in JP

(Overview)

(Overview)

Radio Swan directed the Coach x Vogue Japan campaign film for the launch of Coach's NASA space collection, a collaboration built around space-motif leather goods, varsity jackets, and themed patches. The work leans on Radio Swan's signature cinematic, mood-led aesthetic, blending commercial fashion with narrative storytelling to position a heritage American brand inside a modern editorial frame for the Japanese market. Delivered as a hero campaign film for Vogue Japan's owned channels and Coach's global launch rollout.

Radio Swan directed the Coach x Vogue Japan campaign film for the launch of Coach's NASA space collection, a collaboration built around space-motif leather goods, varsity jackets, and themed patches. The work leans on Radio Swan's signature cinematic, mood-led aesthetic, blending commercial fashion with narrative storytelling to position a heritage American brand inside a modern editorial frame for the Japanese market. Delivered as a hero campaign film for Vogue Japan's owned channels and Coach's global launch rollout.

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